Social Media, Memorial Day and Sales

There’s something about a holiday that makes retailers want to give out crazy good deals. Memorial Day is no different. The best of the best are already advertising their deals online.  Whether you’re looking for new clothes or appliances, there will be a deal for you. However, first check out a reminder of the importance of this day.

Alexas_Fotos / Pixabay

I shared the history behind the last Monday in May, a few years ago in my blog post “Memorial Day Weekend: Fun & Rembrance.”

According to Usmemorialday.org, Memorial Day was first celebrated on May 5, 1868, and was officially proclaimed by General John Logan. He was a Commander of the Grand Army of the Republic. On May 30, 1868, flowers were placed on the graves of Confederate and Union soldiers at Arlington National Cemetery. This served as a way to recognize those who perished during the Civil War. New York was the first state to recognize Memorial Day in 1870. The rest of the northern states followed by 1890.

Given the long weekend, businesses began to take advantage of people being off from work and the opportunity for them to shop. Also, it doesn’t hurt that retail therapy is wildly popular.

A Goodshop survey discovered that 53% of consumers who shop on Memorial Day are looking for sales. Therefore, over half of Americans  are doing this. Long weekends like this upcoming one and President’s Day have now become known for deals. Given that people have the time to think, big items like mattresses go on sale for great deals like $800-$1200.

Prawny / Pixabay

Everyone is looking for a good deal and as someone offering a product I understand that. Hence why I’m offering FREE consultations until May 29th for your brand. Do you need social media marketing done for your brand? E-mail me at blights@brittanylights.com with inquiries. Enjoy the deals and take a moment to remember our veterans this weekend as well.

 

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media and Your Image

Some people feel as though they have to keep up a fake image on social media. Cue the perception that they have more money than they do, are happier than they really are and maybe even vacation more than they actually do. This one is cue the Google Images or going to a pretty location for a quick picture.

Mariamichelle / Pixabay

In fact, the working class are not the only part of the population that partake in these shenanigans. Recently, you may have heard of the “Bow Wow Challenge.” This was brought into our lives on social media after Bow Wow pretended to be on a private jet and was caught by a passenger on a commercial flight. Then people started to post altered images next to the real image with the hashtag #BowWowChallenge.

People took the challenge and began faking vacations, relationships, celebrity interactions and more.  While Bow Wow played into it, even responded. “I love it because people don’t understand the scientific method to my madness,” he said. “I’m about to have to the biggest show on WE TV, period.” I think the real issue is why fake anything on social media at all?

geralt / Pixabay

Especially if you are a business, you want to make sure you are honestly representing your brand. You don’t want to make false promises or advertise products you cannot provide. Sometimes people do it all in good fun for “likes.” However, there is a big difference between personal and professional. Someone posting pretending to be on vacation is not nearly as controversial as someone promising a service for a certain rate and not following through.

I think we should all do our best to be authentic. If you are struggling just a wee bit with your work/life balance, here are some ideas I  shared back in 2014. I wrote a blog post about “Summer Fun NOT Social Media Fun.”

  •  Don’t take your work home with you, leave it at work.
  • Limit your time on social media and Netflix(anything that is sucking your time away from being social)
  •  Find a way to make extra time in your busy schedule to have fun
  • Stop standing still. Go relieve some stress by exercising.
  • If you are able to take off from work, do so. You deserve to relax!

What do you think? Is it all in good fun to share a fake image here and there? Does it only matter when it comes to business? Sound off and take away a tip or two from this post.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram Handle-@Brittanylights_enterprises

Social Media and the Promotion of Holidays

How many times have you been on Twitter and seen that National Pizza Day is trending?  Or maybe you have seen this with some other random holiday? There actually are holidays every single day. Therefore, with the presence of social media, we are now more aware of these holidays that aren’t your typical holidays. Every day is a reason to celebrate, but truly every day is a reason to celebrate.

aedrozda / Pixabay

Social media is known for its fun ways to communicate with others. This is seen  through comments, chats and even snaps with filters. However, the culture and trending topics for the day largely contribute to the need to communicate. In fact, outside of Twitter there are websites that share a holiday provided for every day.

poojaspaaak / Pixabay

In fact, there are numerous holidays on a single day. This month alone, we’re looking at:

  • No Socks Day on May 8th
  • Clean up Your Room Day on May 10th
  • National Chocolate Chip Day on May 15th
  • International Museum Day on May 18th
  • No Dirty Dishes Day on May 18th
  • World No Tobacco Day on May 31st
  • Save Your Hearing Day on May 31st

Of course there are more and there’s Mother’s Day and Memorial Day, but look how many wonky ones there are outside of that. While one of the ways Webster’s Dictionary defines a holiday is listed as such below, I say we have some fun with the other ones. Every day is a reason to be thankful, no harm in another reason to celebrate or be more social. Personally, I’m looking forward to National Chocolate Chip Day.

:  a day on which one is exempt from work; specifically :  a day marked by a general suspension of work in commemoration of an event will be closed for the July 4th holiday a national holiday plans for the holiday weekend

Happy Holiday! Whatever day it may be when you are reading this.

 

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

 

Social Media and Business Relationships

There is proper etiquette for any situation you could possibly be in, in real life and online is no different. Often people are more bold on social media than they would be in real life. However, while it is totally acceptable to “like” a stranger’s photo, the same cannot be said for asking a stranger for a favor via social media.

Tumisu / Pixabay

The same can be said for the content you post. If you are posting something online, particularly if you are trying to build new business relationships, you should first think about a few things, like the questions listed below.

  • Will others care about this content?
  • Is this content appropriate for social media?
  • Am I posting excessively? ( More than 3 times a day usually is a bit much)
  • Is this post clear?
  • Is this content something could potentially offend others?
  • Was grammar checked prior to posting?

These seem simple enough, but if you don’t go through this checklist or your own prior to posting you may end up less than pleased with your content. You always want to bring value to your social media platforms, respect copyright rules, show good judgement with with you comment or share and know that you are responsible for everything posted for your brand whether it is by you or your team.

herbalife / Pixabay

The same applies when you are reaching out to people in your field online. It is okay to connect and network, you want to do that. However, what you do not want to do is ask for anything you would not typically ask for in an in face business meeting. Upon meeting someone you would never ask for a loan or them to support your brand with no reward or purpose. If you have any questions about what to post or say when you reach out to others, just think- would I do this in person?

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media as a Form of Employment

Social media is way past just a way to be social. It is also a huge money maker. Whether through training and management programs like I offer,or posting ads for other companies, there is no shortage of ways to make money through social media.

PublicDomainPictures / Pixabay

Each social media training package is different and it helps to have credibility on your own sites prior to offering to help others. There are even some simple things you can do for your brand to help make your marketing tactics better. An entrepreneur in Forbes recently published some great ideas for changes to make to marketing strategies.

Here are some facts to help with ideas:

  • Use live video, 14% of marketers are already experimenting with it and that number is only expected to increase. You will want to choose which platform your audience is most present on to test this.
  • Utilize paid posts, this way you can ensure your content shows up in your target audience’s feed.
  • Make interactive content, such as asking questions or making games.  81% of marketers have noticed this grabs more attention.
  • Be sure to empower your employees as they are the main advocate for your brand.

These tips not only lead to credibility but brands reaching out to you to promote their content. In my past blog post “Social Media and Ads” I shared that anyone that has three to seven million followers on Instagram could be receiving a minimum of $75,000.  Different brands have different guidelines, I recently had a company reach out to me that just wanted you to tag them in content you promoted once creating your discount code. There will be different guidelines per every opportunity. Just always remain credible.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media and Styling Hacks

Social media is great for business, finding fun things to do, fashion and even styling hacks. There are so many functions one has to go to in life. Whether it be a social event or a business meeting, you always want to look your best. Social media provides many ways to get styling hacks from articles to social media accounts.

Unsplash / Pixabay

In today’s day and age more than ever it is important to save. You can do so very easily by reinventing what is already in your closet. Pop Sugar, the tech styling company and more has a bunch of styling hacks such as the ones below. You c an even find more on social media networks using the hashtags #PSstylinghacks.

  • Make a simple outfit you’ve worn a dozen times glam by wearing heels.
  • A graphic t-shirt can add a fun twist on any outfit.
  • Gym clothes can be cute outside of the gym.
  • Get creative with layers and different patterns, making your old outfits into one new outfit.
  • Take a simple outfit you would wear with jeans and pair it with a skirt or trousers.
  • Style up your outfits with accessories.
  • Add a scarf
KRiemer / Pixabay

That just covers fashion, there’s so much more. I’ve learned so much more online such as if you rub garlic on your nails it makes them stronger, your perfume will last longer if you spray it on as soon as you dry off after the shower, use hairspray on a toothbrush to keep your eyebrows in place and learn even  more from Buzzfeed.

You always want your brand to be represented in the best way possible and you are the face of your brand.  It is natural that you want to look your best, but know that you do not have to break your pockets doing so. These style hacks can be used for both men and women. So, get to styling today!

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram Handle-@Brittanylights_enterprises

Social Media: Use it for Positive Reinforcement NOT Bullying

Bullying is far too common. Often the Internet can feel like a safe space, while really you are talking to as many as thousands or millions at once.  Therefore, many say things behind a computer screen that they would never dare say in person, or maybe they would. Nevertheless, race, culture, sexual preference, weight and more are constantly being discussed on social media in a negative light. There are some discussing these topics and more in a positive light. However, there aren’t enough, what we need today is positive reinforcement.

PublicDomainPictures / Pixabay

When it comes to younger people, there are campaigns for schools such as Thinkkindness.org.  School assemblies are held,  kindness quotes and teacher materials are shared, children are encouraged to do a daily act of kindness and there is even a follow up curriculum with kindness challenges for the school year. Bullying incidents seem to decrease in schools with programs like this in place. It starts in person and carries over to their online behavior. So, why do adults have such a hard time being nice?

I’m not here to say that bullying has ended for children unfortunately, however I will say adults are more aware of what they are saying and its impact. There has to be a clear effort acknowledging that these things still exist. No one should feel ashamed of their race, size, culture or sexual preference. We need to be apart of the solution.

Alexas_Fotos / Pixabay

“In some ways, bullying research has affirmed what we already know. Bullying is the result of an unequal power dynamic—the strong attacking the weak. It can happen in different ways: through physical violence, verbal abuse (in person or online), or the management of relationships (spreading rumors, humiliation, and exclusion). It is usually prolonged (most bullies are repeat offenders) and widespread (a bully targets multiple victims). Emerging research demonstrates that bullying follows us throughout life. Workplace and professional bullying is just as common as childhood bullying; often, it’s just less obvious. (At work—one hopes—people don’t steal your bicycle or give you a wedgie.)”

People don’t need to be bullied the facts speak for themselves…

  • 91% of women are unhappy with their bodies and 25% will turn to an eating disorder to solve the problem.
  • Young black men are more likely to be shot by the police 21x as much than their white counterparts.
  • Being an immigrant does not mean you are not a U.S citizen. You can be both and is most certainly part of the foundation our country is built on.
  • Incorrect use of pronouns are used daily.  If someone identifies as “she” but was born a male, it does not give you the right to call the individual “he” still.

Those are just four things. It’s not a black or white thing, it’s not a gay thing, it’s not a gender thing, it’s a human thing. We are all human and some people are already struggling. To have to go online and see your race or sexuality for example bashed, doesn’t help. Some people are at the edge, do not push them over.  You don’t have to agree with everyone’s views but put more positive reinforcement out there for what you do believe in and less negative.

#AntiBullying

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

 

Social Media For Food Bloggers

Food is something we all need to survive. However, we all have our favorite dishes and some food is just better than others. Personally, I’m a huge foodie. I don’t specialize in blogging about food, but I love seeing  pictures for recipe ideas and reading food blogs. From eating healthy to indulging in a delicious treat, food blogs can be a great resource.

karriezhu / Pixabay

Personally, I love to Google recipes including this one for best bourbon chicken. I find a recipe and sometimes adjust it to how I think I will like it, like the one below. I make chicken a lot and I love sweets so both are types of recipes I look up often. Allrecipes.com is a great place to look and where I found this recipe I can’t wait to try!

  • Boneless chicken breasts
  • Olive oil ( 4 tablespoons )
  • A cup of water
  • Ketchup ( 1/4 cup )
  • A cup of light brown sugar packed
  • Soy sauce ( 2/3 a cup)
  • Minced garlic ( 2 cloves )
  • Crushed red pepper flakes
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Just like with any type of blogging you want it to express your style. I blog on topics as they relate to social media and only discuss topics I truly am interested in. If you want to specialize in food blogging specifically here are a few tips:

  • Take nice photos
  • Use social media as a networking tool to connect with other food bloggers
  • Consistently share content
  • Connect with other bloggers and comment on their posts
  • Research your content and include recipes
  • Know who your main audience is and the best platform to reach them on
  • Share your best recipes
  • Most of all, be patient.

These are rules that could apply to any blogger, including myself. Compliment others, grow your brand on social media and know that success doesn’t come over night. Maybe your thing is to share your own recipes, or share ones you have learned. Whatever it is, find your niche. Odds are I’ll be reading, I love food blogs.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media’s Influence on DIY Artwork

Nowadays anyone can be an artist, no literally. I didn’t say Picasso, but anyone has the capability to create anything or learn how to create art based on something read online. Artwork is not just paintings, it is far more. It becomes whatever you create from paintings to fashion and even how you decorate items in your home.

nataliaaggiato / Pixabay

In fact, sites like Pinterest have made it so easy for you to access ideas to crafty pin boards of new things to try. Then, in turn people share what they have created on other social media sites. It creates a cycle of constant access to learn new things. There are so many interesting things you can learn to make online.

 Examples of Art Project Ideas ( DIY )

Branch Weaving– You can make everything from rugs to a wall hanging with this crafty project. You can get an entire list of materials as well as step by step instructions to make a myriad of things using essentially something as simple as yarn with some other tools.

Stained GlassUsing a sharpie on wax paper gives the illusion of stained glass artwork.

Room Decor Flower Art– Some flowers and spray paint on a board could be your new wall decor.

Crayon Art-Melt some crayons on a canvas with a hair dryer and you’ve got yourself a messy masterpiece.

Myriams-Fotos / Pixabay

Although some of these things may have never crossed your mind, there are these and so many others. However, every project isn’t for everyone. That is the glory of the Internet, go on to Google, Pinterest or even search the hashtag #art on Twitter or Instagram and you may unveil your next art project. Whether its for you or a gift, the options of artwork to make are endless.

What will you make?

Until next time,

-Brittany

Twitter Handle-@BLights_

New Instagram Handle-@Brittanylights_enterprises

How Has Technology Influenced Your Brand?

There have been many, many changes to technology over the years. We’ve seen the good, the bad and the ugly when it comes to ease of access. However, overall the changes made  have brought nothing but mostly benefits for start up businesses such as myself.

FirmBee / Pixabay

Some of the top things technology has brought to the table include:

  • Technology has provided the ability to know where your customers are from.  There is data that is collected from websites frequented and ad placements made accordingly.
  • No matter what someone’s financial status is, most social media sites are free. Therefore, people are able to access information simply by going on one of the apps.
  • Mobile has been the next big thing for years. Consumers can shop online, browse for bloggers online, sell your products online and more. People no longer are waiting for a paper ad to come in the mail or are stationary at a desktop computer.

It is difficult to separate technology and human life…

“Society has a cyclical co-dependence on technology. We use technology; depend on technology in our daily life and our needs and demands for technology keep on rising. Humans use technology to travel, to communicate, to learn, to do business and to live in comfort. However technology has also caused us concerns. Its poor application has resulted into the pollution of the environment and it has also cause serious threat to our lives and society. This calls for proper use of technology. The biggest challenge facing people is to determine the type of future we need to have and then create relevant technologies which will simplify the way we do things.”

geralt / Pixabay

However, just like with anything else there is a good side and a bad side. The pros for some, can be the cons for other. Some people don’t want instant access all of the time,  or they want their children to learn in classrooms the old fashioned way and some even have concerns about more and more food being processed. The quote above is from 2012, yet not much has changed about its relevance other than the increase of it in the past five years.

More than anything we have seen strong benefits. All the negative things we’ve seen before, we now have a platform to speak out against them. Nothing has changed, just the way we communicate about it. I don’t know what will change in the next five years, I do know these advances are needed for business. It is how you get to work on public transportation or in your car, it is how you share your  newest blog post, it is how you catch your Uber, how you cook your dinner and so much more.

qimono / Pixabay

Push start on all your dreams for your business. You may be surprised the places you can go with the help of technology.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram Handle-@Brittanylights_enterprises

 

Professional with a Modern Day Twist!