The strategy your business uses on social media is not about luck. Sure, some people may tell you they have no clue how their strategy took off. However, most experts will tell you that there is a strategy behind the success. A lot of it sheds light on how organization is key.
Organization includes keeping up with recent trends. While one strategy might have been effective for marketing in 2017, the same may or may not be applicable to 2018. You need to organize content that is specialized for each platform. What performs great on Instagram may not perform the same on Facebook or Twitter. One of the important things to take note of is the demographic on each channel.
For instance, Facebook is most popular among women users and those with some college education while on Instagram 38% of users are women and 39% are urban-located. Depending upon what you are promoting, it may be valuable for you to know average salaries as well. Those earning more than $75,000 a year account for 45% of LinkedIn users. So, what do you do with these numbers? Know your struggles and how to work with them to better your strategy.
“One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.”
The best way to succeed with your visual content or any other marketing strategy is to create your own luck. Create templates based on what research you find out about your audience on the platforms you use. This will help you plan ahead. Planning ahead and making your own campaign calendar can feel very overwhelming. However, there are sites that provide campaign templates and calendars.
Are you using templates to help organize your content? Which site provides your favorite template or do you have one to share? Sound off.
Until next time,
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