Social Media and Stress Management

Sometimes in life, different aspects of our lives can become difficult to manage. Social media is no exception to this rule. Whether social media is your business or used for your business, it has its stressful moments. So, how do you manage the stress from being an online marketer?

caio_triana / Pixabay

Tips for Managing Stress

Social media on its own, take away the business factor is known to be a trigger for stress. This is due to to a number of reasons including:

  • Distractions: Scrolling through a social media timeline can easily be distracting and cause one to postpone actual work that needs to get done.
  • Insecurities: People’s lives look great on Instagram, whether they actually are or not is up for debate. However, this does cause some people to feel insecure about their own lives.
  • Underlying illnesses: Items such as above can lead to contributing factors of social anxiety.

Those items are just from the social aspect, so its no wonder when building a brand or spending money is at stake that it can be 10x more stressful. Any job can be stressful, so you can use some general tips to help you deal with the stress of managing your social media accounts. Stress can lead to many diseases and even heart trouble! So, you definitely want to minimize stress any way you can.

TeroVesalainen / Pixabay

Some ways to minimize stress include learning when and how to react, taking time to recharge, learning how to take a break and most importantly knowing when to ask for help. You may want to make a calendar to organize your posts for the month. You may want to schedule your posts ahead of time, or plan when to check analytics so you’re not obsessing over your ROI. Whatever you do, remember to relax and breathe.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media and Your Followers

The content that you post online to represent your business is a reflection of you.  So, while you post online for yourself, you are also mindful of your followers. Your content has to match what you feel would benefit your audience.

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The goal is to not only captivate your current audience, but also to grow. However, you want to grow wisely. It would be nice to have thousands of followers right away and get endorsements, but are they quality followers?  You want to grow in quantity and quality.

It’s all in the Numbers,isn’t it?

Let’s take this away from social media for a minute. Let’s say you own a store and in one year 50,000 people walk through your doors. That would be good, right? That’s 137 people every day of the year. But what if, for all those people who came through, only 1000 of them actually had any interest in what you were selling. And of those 1000, only 82 of them actually bought anything – all year. That means, you invested employees’ time, resources, and business expenses to entertain 50,000 people, of whom only 82 actually spent money.”

Maklay62 / Pixabay

So, how do you begin to gain quality followers? According to Forbes there are some ways to boost your followers. This includes things like hosting contests, regularly engaging in content of influencers, using keywords in your bio and  of course posting quality content. Do these things and you’re well on your way to keeping your current audience and growing a larger one.

 

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media Reacts to Hurricane Harvey

Social media is often the home of people’s meals, life changing announcements and what they have done over the weekend. Even those with a business accounts tend to focus strictly on business. That is until tragedy strikes and social media becomes something far more powerful.

Hurricane Harvey was the first major hurricane to make landfall in the United States since Wilma in 2005, ending a record 12-year period with no major hurricanes making landfall in the country. In a four-day period, many areas received more than 40 inches (1,000 mm) of rain as the system meandered over eastern Texas and adjacent waters, causing catastrophic flooding.”

janeb13 / Pixabay

Social Media Steps In

Once news of the devastation pouring out of Southern Texas began to spread, people began to react on social media. Not only by sending their prayers but by creating groups and sharing locations to donate. People not only posted those things but one woman posted her location to rescue her, there’s a Facebook community page where updates can be hosted and celebrities like comedian Kevin Hart began challenges on social media. This included asking fellow celebrities to donate a minimum of $25,000. Which those called out by name and those not participated in.

Social media can also be used to let friends and loved-ones know you’re OK. Facebook initiates its safety check service whenever there is a natural or human disaster, including terror attacks and major weather events like Harvey. “

playa1973 / Pixabay

Times are so advanced, you can see all over social media easy ways to donate by simply clicking a button. Take this time to show some humanity. Read the articles, share the information and donate. We are all human and right now our fellow humans need us. If you click here, you can donate to the red cross. Continuing to keep everyone in my prayers.

 

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media and its Top Strategies

Beyond the posts, filters, comments and likes there is a whole other land of details to be mindful of.  As time goes on it is important for marketers to realize what tactics they will need to use to help their businesses stay relevant. Free marketing is at every marketer’s fingertips.

Even if you want more exposure an ad on Facebook, for as little as $5 could reach thousands. It’s that simple to do, you just need strategies in place. However, you want your social media strategy to reflect what your business is actually doing and not just a persona you want to share. Celebrities have even admitted to getting caught up in their alter ego they’ve created.

geralt / Pixabay

“There’s an image that I feel constantly pressured to keep up with. In order to stay relevant for the public, I have to be on Instagram and I have to be on Snapchat just keeping people entertained. And then there’s who I really am around my friends. … It’s way easier for me to post on Snapchat or Instagram than it is to be out in public. I just feel like for so long I’ve been putting on this different persona to the world — I felt like I started to depend on social media, feeling the need to post all the time. I feel like I have to keep up this idea of who I am.”Kylie Jenner

Advertise with Purpose

In order to make your social media strategy less time consuming and more you, there are a few simple things you can do:

  • Write our your business goals vs. your social goals.  The amount of leads you expect to get are influenced by likes but the two goals are different in course of action.
  • Follow accounts similar to yours and establish how you want all your accounts to be seen.
  • Schedule when you plan to release content.
  • Create a content calendar.
  • Run analytics on your sites. Monitor your number of followers, views and more vs. the leads and revenue you bring in.
Krooxy / Pixabay

There are so many ways to better your content, whether you outsource to a service like mine or train yourself. The important factor is that you take your marketing strategy seriously. You can’t just blindly post and get results. Sure, that may work for a while, but there needs to be a bigger plan. That plan also truly needs to reflect you. Use the top strategies and don’t feel pressured to keep up with any persona online that isn’t you.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media’s Influence on Seasons

It’s almost fall! Okay, well it’s still over a month away, but if social media has anything to say about it, it is already here. Pumpkin coffee is already back at Dunkin’ Donuts and the mornings are chilly enough to enjoy a cup. So, you know it’s not too soon to start advertising for fall products.

Englishmum / Pixabay

How much of an influence does social media play on preparing for the upcoming season?

Ever since there have been stores and commercials both have been prepping one season ahead for as long as we can remember. How many times have you seen items for Thanksgiving and we haven’t even gotten through September yet? However, what’s really been a huge push for marketing overall has been social media. So, it should come as no surprise that the seasons play a role in marketing.

Currently it is playing a role in how we see upcoming fall fashion or popular food items. However, it plays an even bigger role as we approach holidays. The closer we get to holiday season, the bigger role it will play.  Back in 2016 ” G/O Digital, a digital marketing company for local businesses— surveyed 1,373 US social media users who had used Facebook, Instagram or Twitter in the three months—nearly one in five social media users said a brand’s social media presence does influence their holiday purchase decisions, among other things.”

geralt / Pixabay

What do you think? Are you influenced by what you see online? I am. I mean…. I’m not obsessed with all pumpkin food in August, you are.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

 

Social Media and Emotions

Social media causes an array of emotions to arise in its audience. Everything from creating wants for clothes to getting excited about an upcoming event  can effect emotions.  Emotions are especially important when it comes to your online relationships with your clients. People want to feel as though they are dealing with other people and not an automated system.

OpenClipart-Vectors / Pixabay

Why Do Emotions Matter Online?

While online content can be posted by anyone, it is not always clear who is on the other end. Especially when representing your brand, you always want to evoke positive emotions in your customers and audience in general. Your social media page should have people feeling happy and full of knowledge.

With so much glamour seen on sites like Instagram it often poses the question if social media make users unhappy more often than not. Time Magazine shared some insight on this recently. It stated that:

“One recent study examined the links between Facebook use and wellbeing. “We found that the more you use Facebook over time, the more likely you are to experience negative physical health, negative mental health and negative life satisfaction,” says study author Holly Shakya, assistant professor and social media researcher at the University of California, San Diego.

More research is needed, she says, “but I think people do have a sense that this is a problem, and they’re ready to reflect on their use and to consider making changes.”

kropekk_pl / Pixabay

As a marketer you want be mindful of trends and negative things that may be influencing your audience. You want to reach your audience online, but don’t want them to be consumed by it. You also want to be sure to add to a positive online experience.

Social media is meant to be fun to share pictures, quotes, tools for business, promotion for your brand and more. It should not be something that is totally changing your mood. If you feel it is bothering you, then it may be a good idea to take a break from social media.

It is fun to partake in social media, but it is more fun to live in the moment as well. There is no need to suffer from FOMO or check your accounts every day. However, if you are a person that does there is nothing wrong with that either. The key is to enjoy life and not put too much thought into what others are posting. After all, there are far more serious things going on in life than what others are doing online. Think about it and relax.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram Handle-@Brittanylights_enterprises

Social Media and Ownership of Property

If you’re a brand, chances are that you are on social media and if you are not you need to be. There has never been such an easy way to share content with peers, current clients, potential clients and more. However, should one of the social sites you use shut down, what happens to your property.

geralt / Pixabay

It’s Not Technically YOUR Property

You read that accurately.  All the content you post on your Instagram, Facebook, Twitter and more could disappear at any time. That is if the social media accounts were to go away. Sure, there’s no sign of it now, however- where is your content from you Xanga or Myspace? Okay, those could simply have been forgotten passwords. Though, seriously, we don’t own our content. In fact, you may have missed it in some of your terms and conditions.

You may have heard this conversation recently in regards to Instagram and them having rights to use your photos for advertising. These were just possible changes that had people enraged. However, this should come as no surprise. Any photo you post on Twitter for example is intellectual property of the site.

designer_akhil / Pixabay

“Twitter’s terms give the company “a worldwide, non-exclusive, royalty-free license (with the right to sublicense)”. In practice, that gives Twitter almost total control over the image and the ability to do just about anything with it. The company claims the right to use, modify or transmit it your photo any way. ”

Many who don’t use social media may see this as just another reason. According to Forbes some of the top responses people don’t use social media are below.

  • They don’t have time for it.
  • They don’t care what people are up to.
  • These people don’t mean to offend others.
  • They simply don’t believe in it or feel the need to share their business.

Nonetheless, “In 2017, 81 percent of U.S. Americans have a social media profile…..”

With that being said, it is pretty popular to have a profile on some social media network. I don’t think it is about “worrying” about losing information, rather acknowledging terms and conditions as well as storing it better yourself. Should a site decide to close or pick a price tag you can’t afford, what would happen to your brand’s information? Think smart.

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Social Media and Side Jobs

The side job, also known as a “side hustle” has become increasingly popular in recent years. Long gone are the days of limited entrepreneurs and lack of creativity outside of the workplace. However, it very well may have existed this entire time, we now seem to be living in an era where people are more willing to take financial risks to follow their dreams.

TheDigitalWay / Pixabay

Money vs. Dreams

People are willing to quit jobs or fork up extra money in order to pursue dreams. Speaking as a millennial, I personally feel like we are some of the most driven people. Some feel we feel as sense of entitlement or have less values. I feel a lot of us hold a sense of drive. I go to work 40 hours a week, I also work as a social media consultant and blog. We live in a time where you can go to work by day and have social media marketing scheduled.

I see former classmates now more than ever with their own businesses, websites and blogs. It is so nice to see such creativity. Many are fascinated by this idea of the side hustle. In fact, Ozy.com recently asked readers to share some of their side hustles. Below were some of the stories included.

Success on the Side

  • ” I used to work full-time on software quality assurance.  When the startup I had been working at went under, I made the move to doing special effects full-time. Since I’m freelance, I can shoot for multiple companies and work a decent number of shows over the course of a year. I don’t make a huge amount of money from it: My overall income from pyro generally runs under $10K. —Brian Oberquell, 57, Vancouver, British Columbia”

 

  • “I buy used things and resell them.  Purchase items from thrift stores or garage sales that have value that people miss, and I can identify because of what I’m interested in. I buy designer clothes, exclusive shoes, camera lenses and old compact cameras that I know are rare and then put them back up on eBay or Craigslist. I try to make 100 percent back on whatever I buy, so I probably make a profit of $1,000 every two or three months. By day, I’m OZY’s visuals editor. One time I bought an old VHS skateboard video for $1 from a Salvation Army store and sold it for $42. For Jordan shoes, the perfect situation is when you find a pair of Jordans from, like, 2001 that haven’t been retroed yet. Somebody really wants those shoes, and probably next year they’re going to retro that shoe, and then nobody wants the old ones anymore. You can pick up Jordans for $5 from a garage sale if people don’t realize their value and sell them for $150. —OZY’s own Sean Culligan, 26, Boulder Creek, California”
geralt / Pixabay

Those are just a couple of side jobs. You can not only have your own business, but advertise yourself online. I wouldn’t suggest quitting your full time job, but the point is you can do both. There is no such thing as too much income. The question is, what are you tapping into creatively to build a brand of your own?

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

 

Social Media and Self Expression

Self-expression:

  1. :  the expression of one’s own personality :  assertion of one’s individual traits

self–expressive\-ˈspre-siv\adjective

Every time you login to social media it is a form of self-expression. Every time you decide who to follow, un-follow, what to post and what not to post, you are saying something about yourself. There are plenty of life quotes on the matter. You can use a hashtag and find a quote about finding yourself or finding out the true colors of another. However, what you post online says more about you than you may realize.
Wokandapix / Pixabay
Do I believe posting the occasional selfie screams narcissist? Absolutely not, as I like to post selfies or action shots myself. Though, I am a firm believer in not being able to tell someone’s entire life story just from their social media account. Just by looking at a person’s account, I should not be able to tell if they are having a rough few months or not. If you’re posting it should be little bits, not your autobiography.

Example

Quote posters, better known as people who often post quotes. Now, if your account is dedicated to this and people are expecting you to post quotes you can disregard. However, if your account is not quote based, your audience does not like too much of anything. I love to share a good positive quote, but also don’t find ten in a row to be necessary.

Quote Me

In fact, according to Huffingtonpost.co: “While an occasional quote is a nice reminder of a good thought or an action to take, the regular quote posting will scare your friends away. Because they have enough of their own issues to deal with. And because subconsciously, they feel uncomfortable next to you. Given there is such a discord between your positive quotes and the actual message you deliver: “I’ll tell you what to do, because that’s what I failed to do myself!”
ArtsyBee / Pixabay
I think any amount of over-posting on any topic can ruin a personal of professional image. No one should know if your business is struggling or at its height based on social media.  I’ll still be posting selfies and quotes in addition to content on my business page. What do you think? Do you think too much of any content effects how your self expression is perceived?

Sound off

Until next time,
-Brittany
Twitter Handle-@BLights_
Instagram-@Brittanylights_enterprises

Social Media on July 4th

As with any holiday, July 4th has its signature posts on social media. Most of us are all about a good beach picture, BBQ food or if  you’re a brand you may be promoting your special product for the holiday. This is another opportunity for brands to share deals as well. However, as with all holidays there’s a bigger picture.

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On July 4th, 1776, the thirteen colonies claimed their independence from England, an event which eventually led to the formation of the United States. Each year on July 4th, also known as Independence Day, Americans celebrate this historic event.

While African Americans were not yet free at this time, many of us still celebrate today. I think it is important not to ignore this history but rather move forward with it. More than 5,000 African  Americans fought against the British in the Continental Army. In addition to that it is because of the Constitution that today it upholds equality for all in America.

ShonEjai / Pixabay

Therefore, I believe more now than ever it is important to embrace differences.  Race, gender, religion equality and more all at high stakes.  We should celebrate being American. It may not always be so clearly seen as we lose innocent African American men or hear about a transgendered person being harmed simply for being themselves and more. Though, what is clear is love always win.

So, post your pictures on the beach or that delicious recipe you made specifically for the holiday. It is important not to forget, but rather to share this history along with the fun times as well. Then, we as a country can continue to realize it is important to live by “United We Stand” now more than ever.

 

Have a safe and Happy 4th everyone!

Until next time,

-Brittany

Twitter Handle-@BLights_

Instagram-@Brittanylights_enterprises

Professional with a Modern Day Twist!